El tratamiento periodístico deportivo en la difusión del deporte inclusivo Tiro con Arco en Guayaquil

Abstract

This study aimed to analyze the journalistic treatment of the inclusive sports activities of the Ecuadorian Archery Federation in Guayaquil during the months of September, October and November 2023. A mixed approach was used, which included qualitative and quantitative techniques, such as interviews, media analysis and content analysis. The results revealed the absence of media coverage of inclusive archery, even during prominent events such as the South American Archery Championship Guayaquil 2023. The sports vision emphasized determination, individualized adaptation and the usefulness of social networks for the inclusion of people with disabilities in sport, while the journalistic perspective pointed out barriers such as lack of knowledge and scarce public attention. In conclusion, it highlights the urgent need for innovative strategies to overcome these barriers and promote more equitable and inclusive coverage in the media and in the Guayaquil society. In addition, the importance of media recognition for the visibility of inclusive archery and for its consolidation as an inclusive sport in the region is highlighted; as well as individualized adaptation and the effective use of social networks as essential elements to achieve notoriety.