Estrategias empresariales para el posicionamiento del tecnicentro XNOVA de la ciudad de Guayaquil

Abstract

The objective of this work was to propose business strategies for the positioning of the X-NOVA technical center that are more adaptable to the current situation of this company through internal and external analysis, surveys, interviews and statistical study with the IBM SPSS software where several proposals and the selection is made. It is proven that this methodological proposal is viable since no major investment is required for this microenterprise and its implementation design covers the aspects of differentiation of the service, personnel, price, channel and image of the technicenter.