Diseño de estrategias para la exportación de camarón: Caso Ecuatoriano

Abstract

The shrimp sector consists of elements that influence aquaculture companies at the national level, such as the increase in taxes or subsidies and the competitiveness in international markets dedicated to shrimp farming. The objective of this research is to analyze the behavior of exports considering the year 2021 and in turn develop improvement strategies to continue venturing into new foreign markets. The methodology is based on a descriptive study with a quantitative approach; Interviews were carried out in which a group of 6 experts in aquaculture activities were applied, obtaining as a result that in order to reduce costs, it is necessary to work from the water in the pools, reducing the turnover and output, also generating added value in shrimp packaging like other countries this will allow an increase in sales in international markets and additionally promote the cooking processes, this being one of the greatest competitive advantages today.