Calidad del servicio educativo y satisfacción en estudiantes universitarios de la ciudad de Guayaquil

Abstract

This article aims to analyze the quality of university educational services in Guayaquil, according to the perceptions and degree of satisfaction of students. This research was quantitative, with a non-experimental, correlational design, for which the data collection instrument survey technique was implemented together with the Likert scale as a form of response, in which 40 questions were asked that included the five dimensions of the Servqual method, which are: tangibility, reliability, empathy, responsiveness and security, which was applied to a sample of 384 university students from the city of Guayaquil.