Interacción social en la Mariscal y su relevancia en los procesos comunicativos

Abstract

The audiovisual product "La Mariscal: Todas sus miradas" displays an analysis of the social interactions of the La Mariscal neighborhood in Quito-Ecuador, which shows the various dynamics and problems present in the neighborhood and its daily life, approached from the concept of “places and non-places”, in which it is intertwined with social demands and symbolic memories of urban spaces. Based on a qualitative approach and semi-structured interviews along with a vox populi, this product documents the various interactions that are part of La Mariscal during the day and at night, through oral accounts that systematize the interventions of 21 people. -between passers-by, inhabitants and merchants of La Mariscal- allowing to observe the ways of living and inhabiting this space. “La Mariscal: Todas sus miradas” has a duration of 24 minutes, which complies with several phases, narratives and montages that inquire about five proposed axes: social security, use of public space, pandemic, commerce and tourism. From the lens of communication and social processes, this communication product was obtained that shows a social reality and emphasizes the interactions present in daily life. Thus, this project contributes to the theory of communication-city and allows it to be captured through audiovisual narrative.