Las posiciones mediáticas en la era digital “estudio de mensajes emitidos por medios tradicionales: periódico rotativo Late, emisora Cómplice FM y el canal de televisión Telerama frente a los medios alternativos: TvOro, Ecos del Cañar, Alternativa-Portal, en la plataforma digital Facebook durante las movilizaciones del 3 al 13 de octubre del 2019”

Abstract

Analyzing the content of the messages issued by some traditional media and some alternative media, on the digital platform Facebook, during the protests of October 2019 in Ecuador was the main objective of this work. Another objective was to conduct a discourse analysis of the most relevant messages issued, and to identify the type of news agenda used by the media. The hypothesis of the research was that the alternative media had more freedom to generate content and, at the same time, gained more reputation because their content was considered more objective. To prove it, a qualitative analysis was applied with a deductive-inductive process as methodology starting from an overview of the information about the events, the review of relevant details exposed in the networks, the analysis of particular facts, and projection of communication trends that are foreseen for the future.