Estudios de la comunicación estratégica en la organización feminista "Vivas nos Queremos"

Abstract

Strategic communication is one of the most efficient ways to know the different perspectives and positions that are handled on a certain topic. It is important to carry out an analysis that allows identifying the political, social and cultural positions that revolve around one of the main problems in the country, gender violence, through a critical discourse analysis it is desired to determine the effectiveness of establishing an organizational communication. This research seeks to determine the impact generated by applying correct communication within an organization that fights against gender violence, abortion and gender equality through a discursive analysis focused on ethnography, the study of all the actors of the photographs, the figurative path of each one of them and thematic values, thus it is possible to determine which factors have the greatest influence on people's decisions to choose a position on this issue. Gender violence in Ecuador is one of the most serious problems that exists today, despite the efforts that many women invest every day to enforce their rights in the same conditions as men, women are the main victims of physical, verbal or psychological violence.