Análisis semiótico del superhéroe Iron-Man y la construcción del bien y el mal desde Nietzsche

Abstract

Currently there are several theories that can make us understand the acts of the people and their behavior, The purpose of our research , is to analyze the symbolic construction about “Iron Man” ,the superhero, from the children´s perception accord to Nietzsche´s good and evil, It based in symbolic interactionism theory and Palo Alto´s School the same thing that allows us to see people´s behavior. This time, the medium used as an explanatory reference is the first Iron-Man movie, whose Marvel / Iron-Man character is a superhero who has captured the attention of the audience, especially children´s attention, a character who can influence and limit the perception of good and evil in infants. By gaining great media influence on this audience, it can be seen how each one of them clearly thinks that it does good and bad to the character through the actions that they carry out in the cinematographic medium, and in the same way in how they relate to him. To clarify what is good and what is bad, we rely on the concepts of the German philosopher, Friedrich Nietzsche, who explains from his study in the book "Thus spoke Zarathustra", the process in which the person becomes aware of his being. Well, in this way, it is how we manage to edit the perspective of the environment applied from social interaction.