Análisis del impacto del marketing gastronómico para obtener posicionamiento de marca para restaurantes de primera categoría, ubicados en el sector de La Floresta

Abstract

Gastronomic marketing is currently revealed as a novel element in the promotion of the service and culinary products offered by restaurants worldwide, taking into account the tendency to systematically increase the interest of consumers to access innovative and original gastronomic services in the that the culinary experience details all aspects of the culture and gastronomic techniques used, with gastronomic marketing being the ideal vehicle to monopolize the desire and interest of the consumer who is interested in experiencing new gastronomic experiences. Hence, in this research the analysis of the impact of gastronomic marketing is developed to obtain brand positioning for top-notch restaurants, located in the Floresta sector, in which the advantages and benefits of applied gastronomic marketing are clearly identified. specific form to these facilities taking into account the characteristics and peculiarities of the culture and gastronomic tradition of the country. From the application of the survey to the clients of the restaurants, 53% of the clientele was evidenced belongs to the male gender with ages between 35 to 44 years and a higher level of education, it should also be noted that 47% of the respondents have marital status married and 33% reach salaries ranging between 576 and 775 dollars, 56% being private employees. The information collected in the research resulted in the tendency on the part of most managers to minimize the importance of gastronomic marketing, as well as to allocate minimum resources to their development in such a way that traditional methods of promoting