Análisis de la transformación digital de los servicios financieros de las Cooperativas de Ahorro y Crédito del segmento uno de la ciudad de Quito

Abstract

Transformation, innovation, disruption, communication and digitalization are words that are used in the new way of offer financial products and services in the 21st century. This new era is constituted on the search for continuous organizational improvement focused on customer satisfaction, where digital transformation is a key piece that allows financial institutions to operate in an agile way, saving resources and improving processes to make them more competitive in the market. . This article analyzes the digital tools, investment, usability and the route taken by the savings and credit cooperatives of segment one of the city of Quito, important institutions of the Ecuadorian popular and solidarity economy in the execution of their digital transformation. The investigation has explanatory, exploratory and deductive characteristics that allow you to achieve results where you can choose how technology and finance are the best solution to manage customers' money, in a faster, more comfortable and personalized way.