Estrategias de marketing y ventas en empresas privadas del sector de radio comunicación en la ciudad de Guayaquil.

Abstract

Traditionally, the radiocommunication sector of the city of Guayaquil has been managed by small and medium enterprises, which mostly lack of marketing and sales departments, which limits the development of strategies for attracting new customers and increasing sales. Due to this limitation, the present work sought to identify the marketing and sales strategies of the products and services offered by these companies.