Comunicación y deporte: el caso del boxeador segundo mercado

Abstract

Boxing is a discipline that has transcended in Ecuadorian sports history. The media have disseminated the sporting career of several athletes including the boxer Segundo Mercado, analyzed by various media and in particular the flat press. It is taken in account the principle that examining texts allow to know not only its meaning, but also how to produce them. The period addressed had a great impact and social influence, because their fights are considered among the first transmitted by the Ecuadorian broadcasting, radio as well as television. Once the articles are selected, the terms used in the titles are analyzed, which revealed their meaning and significance in the sporting context of Segundo Mercado. Among the results obtained appears the compilation of several articles of the magazine Estadio and the newspaper El Universo, where the triumphs and the sports setbacks of the athlete were gathered. It is concluded that the semantic analysis of the words shows how the use of a series of qualifiers to identify the athlete is related to both his social condition and his style of fighting. Investigating what is written in this medium, the discourse analysis is applied since the objective of the research to determine how the written press described to Segundo Mercado´s sporting career.