Prácticas comunicacionales de la barra brava "Muerte Blanca" en la zona urbana de Quito.

Abstract

In this study we explored the communication mechanisms the football fans of “Liga de Quito" team called "Muerte Blanca". I explored their means of expression outside sports settings, specifically in the urban areas of Quito city. This research aimed: to explore their sense of place; to know about its organizational structure; to assess their behavior through their expressions in digital platforms and through graffities. In this study, I focused on the Miraflores urban neighborhood in Quito, as it is an area commonly used by the "Muerte Blanca" members’. We use the approach of the "Palo Alto School" which states that everything communicates and axioms of the author Paul Watzlawick. As part of the methodology, we used ethnography and semi-structured interviews to elicit participants criteria. As a result, the Miraflores neighborhood became a place of importance among the inhabitants and the members of "Muerte Blanca". They are part of the neighborhood; in fact, they has not experienced any conflicts with the inhabitants.