Diseño de un plan de marketing para la expansión e incremento de participación de mercado en el restaurante vegetariano "Lorenabo" ubicado en la ciudad de Guayaquil.

Abstract

The present project aims to develop a marketing plan for the expansion and increase of market share for “Lorenabo” vegetarian restaurant located in Guayaquil city and achieving differentiated quality in direct and indirect services from the market, due to the growing trend to the consumption of nutritious and healthy foods.