Browsing by Author Zapata T., Jeanneth A.

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Diseño de un plan estratégico de marketing para posicionarse en el mercado local de la empresa La Casa del Parabrisas
Salgado Z., Myriam E.; Zapata T., Jeanneth A. (Feb-2011) - [Director: Chicaiza Villalba, Raquel Jacqueline]
This thesis is focused primarily on the design of a strategic marketing plan to position in the local market of the company "La Casa del pane", for which there has been a situational market analysis, the macro and microeconomic analysis also a thorough study was conducted to locate the company in...