Browsing by Author Salgado Z., Myriam E.
Showing results 1 to 1 of 1
Diseño de un plan estratégico de marketing para posicionarse en el mercado local de la empresa La Casa del Parabrisas
Salgado Z., Myriam E.; Zapata T., Jeanneth A. (Feb-2011) - [Director: Chicaiza Villalba, Raquel Jacqueline]
This thesis is focused primarily on the design of a strategic marketing plan to position in the local market of the company "La Casa del pane", for which there has been a situational market analysis, the macro and microeconomic analysis also a thorough study was conducted to locate the company in...
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License .