Browsing by Author Tapia Escobar, Juan Francisco
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El discurso comunicativo en el manejo publicitario de marcas deportivas. Estudio de caso: Adidas y Nike
Chamorro Fuertes, Valeria Nataly; Tapia Escobar, Juan Francisco (Apr-2015) - [Director: Escobar Torres, Johanna Francisca]
The consumer society is articulated by advertising. Through it the companies raise their identity, values and everything related to their corporate identity in order to generate an image that suits their needs and objectives. Through the advertisement, communication, sound and stereotypes we seek...
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