Browsing by Author Piedra Coronel, Giovanni André

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Diseño de un plan de marketing social de la Clínica Santa Lucía especialista en oftalmología, para la concienciación del activo cuidado de la salud visual de los habitantes de la ciudad de Quito.
Piedra Coronel, Giovanni André; Salazar Berrones, Diana Sofía (Mar-2015) - [Director: Molina Córdova, Andrés Ricardo]
The development of this project responds to the need to implement a plan of social marketing for the Clínica Santa Lucía, specialist in ophthalmology, which belongs to the private sector with its clientele mainly from class middle - high. Through social marketing plan, there are different...