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Diseño de un plan estratégico para una empresa de turismo receptivo Gran Aventura S.A. ubicada al norte de la ciudad de Quito.
Días Redrobán, Andrea Elizabeth; Pasaca Pedroza, Deysi Carolina (may-2014) - [Director: Cañizares Zúñiga, Fausto Libni]
This work is composed of four chapters which detail the different activities in the company Gran Aventura SA.
The first chapter presents an introduction of the enterprise, here the problem and objectives are stated. An strategic plan is made using the most adequate tools and research methods.
The...