Buscar por Autor Padilla Rivadeneira, Grace Stefanía
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Medición de la intención de compra con base en un modelo de regresión logística de productos de consumo masivo.
Torres Valverde, Erika Paulina; Padilla Rivadeneira, Grace Stefanía (oct-2013) - [Director: Tapia López, Jesús Eloy]
Due to the constantly market changes as result of the demand of its current and
potential customers and the apparition of new competitors is important to predict the
purchase intent for any kind of business, that is based on this right decisions. That`s
why in this investigation...