Browsing by Author Pacheco Toro, Edwin Francisco

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Marketing político en twitter :caso Mauricio Rodas
Pacheco Toro, Edwin Francisco (Apr-2016) - [Director: Reyes Solís, Darwin Bellini]
This paper reviews the case of the political campaign in the candidacy of Mauricio Rodas in social networks (RRSS), its impact on the political level and also tries to make an approach to how social networks are in a communication strategy of the campaigns. The RRSS have become generators of...