Browsing by Author Mesias Calero, Patricio Alexandra

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Análisis del impacto de los CRM en empresas de ventas de productos farmacéuticos en el periodo 2007-2012 y establecen un mecanismo de fidelización de los clientes
Mesias Calero, Patricio Alexandra; Villaroel Mosquera, Wilson Santiago (Sep-2013) - [Director: Cevallos Moscoso, Gilma Beatriz]
The pharmaceutical industry is a clear example of globalization, in which it is relatively easy to determine the participation of both national and multinational companies. Each generating competition in the market in order to keep most of it to themselves. Given the high levels of competition, it...