Browsing by Author Ibujés Cevallos, Paola Vanessa

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Modelo de la planeación estratégica basado en metodología Balanced Scorecard aplicado a la empresa Ecuarefrescos S.A.
Ibujés Cevallos, Paola Vanessa (Mar-2012) - [Director: Andrade, Mónica]
Designing a strategic planning methodology based on Balanced Scorecard is proposed, this is a tool that provides executives and managers with a comprehensive framework that translates the vision, mission, objectives and principles in institutional strategies. These strategies seek action consistent...