Browsing by Author Ibujés Cevallos, Paola Vanessa
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Modelo de la planeación estratégica basado en metodología Balanced Scorecard aplicado a la empresa Ecuarefrescos S.A.
Designing a strategic planning methodology based on Balanced Scorecard is proposed, this is a tool that provides executives and managers with a comprehensive framework that translates the vision, mission, objectives and principles in institutional strategies. These strategies seek action consistent...
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