Buscar por Autor Coba Cevallos, Alba Elena
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Análisis de la contribución que ofrece el CRM, a las PYMES del sector de comercio de electrodomésticos de Quito, en el actual mercado de masificación de las TIC.
Coba Cevallos, Alba Elena (jun-2013) - [Director: Cerda Prado, Nelson Alberto]
This thesis contributes to Small and Medium Enterprises (SMEs) engaged in the appliances trade of the city of Quito, with an analysis of CRM - Customer Relationship Management, business tool aimed at mananging the relationship with customers, identifying the contribution that this tool could offer,...