Browsing by Author Castillo Benavides, Patricia Elizabeth

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Estructuración de un modelo de marketing deportivo institucional para equipos de fútbol profesional de la Serie A de la ciudad de Quito
Camacho Camacho, Miria Eugenia; Castillo Benavides, Patricia Elizabeth; Sánchez Jaramillo, Mayra Alejandra (Feb-2015) - [Director: Lucero Palacios, Giovanny Mauricio]
The football industry is a very dynamic sector in recent years the country has had a positive variation in the lot of fans there and the achievements obtained by the same internationally, which is why this model will allow Sports Marketing strengthen institutions and maintain a reliable corporate...