Borbor Cabezas, Jade Scarlet; Pacheco Ortega, Meybi Maribel (2024) - [Director: Guerra Villalta, Christian Enrique]

The study focuses on two fundamental aspects: online sales and technological products. It begins with a definition of the consumer, his preferences, and the different types of consumers, highlighting their behavior as a central element. Exploring e-commerce and its varieties to offer a guide to...