Browsing by Author Abad López, Christian Patricio
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Planteamiento del modelo de Administración de Relaciones con los Clientes CRM (Customer Relationship Management) aplicado al Banco Internacional S.A. a nivel nacional.
Abad López, Christian Patricio; Arellano Vallejo, Esteban Andrés (May-2014) - [Director: Molina Córdova, Andrés Ricardo]
The growing range of products and financial services to which the ecuadorian market is subject as well as the laws or regulations imposed by the government have compelled Financial Institutions to change their Strategic Focus Product, in which the customer is who adapts needs to offer products to a...