Hipermediaciones: Una herramienta de transformación digital “El paso de lo análogo en lo digital en la radiofonía”

Abstract

Hypermediations are compatible with the processes of exchange, production or characterizations of symbolic consumption mediated by technological elements, thus proposing new ways of interpreting communication which pose a perspective of complex communication systems burdening social agents with an enormous amount of information. information Which will allow the latter a clear panorama in reference to a common idea within a structuring and globalizing framework mediated by information. The traditional media suffered a structural mix within this new period of technological hypermediations which require physical as well as structural changes in order to compete within the new information age. Various examples within our local panorama, such as the case of Radio Cristal, Elite or Águila, which have been technified due to a greater presence within the radio spectrum due to consumer needs. A tangible reality for traditional radio are the projections of the new ways of using the media in the digital age, which poses a challenge for those digital migrants who are currently still elusive to these new technologies.