Análisis Del Sector Camaronero de la Provincia del Guayas y sus Ventajas Competitivas en el Mercado Internacional, Año 2021

Abstract

At present, in the shrimp sector there are factors that directly affect the shrimp farms of the Guayas Province, such as the increase in taxes, the elimination of subsidies and competitiveness in the different international markets, which require proposing and carrying out an effect strategies to compete in these markets. This research aims to identify the reality of the shrimp sector in the province of Guayas, year 2021 in order to analyze both comparative and competitive advantages to better venture into exporting to new markets. Consequently, the methodology that was applied is based on a descriptive study with a focus due to the interviews that were applied to the focus group of shrimp companies in the Province of Guayas, through which the relevance that Guayas occupies was taken into account when considered as the main Province in terms of shrimp production, obtaining as a result that the competitive advantages used are executed from the farm itself, producing good quality shrimp, ensuring compliance with all market regulations, and exporting value-added products, this being one of the biggest competitive advantages today. However, the pandemic mainly affected this sector, reducing prices in the marketing of shrimp in recent years, in which it has been harmed since they are forced to be more profitable in terms of return on investment.