Plan de gestión estratégica en ventas para los directores y consultores de Yanbal en el sur de la ciudad de Guayaquil.

Abstract

This study entitled "PLAN OF STRATEGIC MANAGEMENT IN SALES FOR DIRECTORS AND CONSULTANTS YANBAL IN THE SOUTH OF THE CITY OF GUAYAQUIL" has been with the aim to propose a strategic management model that allows boost sales consultants and directors of the Yanbal Company. In the present study, we seek to establish the current problem manifested in the low productivity of sales group under study, where strategies will be raised to generate greater efficiency.