Plan estratégico de marketing para fidelizar y captar nuevos clientes de la compañía Globalatlasport Cía. Ltda. "Shoes Alvarito" en la ciudad de Guayaquil.

Abstract

As an initial part of the project, has considered making a market study of footwear on the mechanism of direct selling, then a situational analysis at Guayaquil was conducted in order to know the tastes and preferences of our new customers to improve and increase sales of the company. With the marketing plan needs strong market were determined to establish whether there were improvements over the implementation of marketing strategies, and the factors that determine the decision to purchase consumer footwear and sports accessories for your time to establish marketing mix strategies that will meet the objectives. After obtaining an overview of the project, we proceeded to conduct the study and market analysis, to determine itself, the feasibility of the project through marketing strategies and market research models.