Automatización del proceso de gestión de servicio al cliente y diseño de un data warehouse que genere indicadores de negocio para el departamento de marketing de Businessmind S.A.

Abstract

This project is intended as a guide in developing business solutions, using concepts, methodologies and technological tools related to process management and business intelligence. Thus, in the first chapter the problem for which it was disclosed through BusinessMind S.A. in managing the customer service process. This initial definition gave rise to the second chapter theoretically understand each of the methodologies, standards and products used in the development of this solution, so as to allow properly understand the problem and the proposed solution from a technological perspective, as mentioned in the third chapter. Finally, in the fourth chapter explains each of the developed stages, the automation of customer service process, which allowed streamline activities for the mentioned process to run optimally and that the data obtained from this procedure show operational indicators obtained from a data warehouse configured to store responses of the satisfaction survey.