Elaboración de un modelo para la comercialización de cuyes en la provincia del Azuay

Abstract

This thesis aims to give a concrete answer for improving marketing in the Austro guinea pig, through the implementation of a marketing model of guinea pigs in the province of Azuay, for which a study of the market cavicultor sector was performed, in order to determine supply, demand, and distribution channels used today for marketing. The study helped identify the strengths, weaknesses, opportunities and threats in the industry and through this develop a model to help improve the marketing of this species and ensure the needs of the market.