Estrategias para mejorar la productividad y rendimiento financiero de las pymes del sector inmobiliario de Guayaquil

Abstract

This research analyzes small and medium-sized enterprises in the real estate sector of Guayaquil, which face a series of challenges to remain profitable and efficient. These challenges include a lack of financial resources, the need to adapt to market changes, and the limited implementation of new technologies. Productivity and financial performance in these companies are often limited by ineffective management, a lack of adequate training, disorganized processes, or resistance to change. Therefore, it was considered pertinent to conduct research on the real estate sector in Guayaquil. The objective of this study is to analyze strategies to improve the productivity and financial performance of enterprises in the Guayaquil real estate sector through field research and documentary analysis, in order to propose strategies to optimize the productivity and finances of these enterprises. Fifteen small and medium-sized real estate companies were selected, prioritizing those with higher sales volumes, based on the assumption that they have greater experience in implementing strategies focused on productivity and business performance. The current capabilities of these enterprises were assessed, and their operational processes were examined. This resulted in the need to propose strategies to optimize their productivity and finances, focusing on the following aspects: organizational structure, performance indicators, technological tools, operational processes, contingency plans for unforeseen events and emergencies, strategic and management plans, and improvement plans.