Análisis de la expansión de supermercados de descuentos y sostenibilidad económica en tiendas de barrio en Guayaquil

Abstract

In the commercial environment, this study analyzes how the growth of Ecuadorian discount supermarket chains has influenced the economic sustainability of small businesses in Guayaquil. The study examines the expansion of discount supermarkets and the economic sustainability of neighborhood stores in Guayaquil to recommend actions that promote the survival of traditional businesses. Using a mixed-methods approach (quantitative and qualitative) with a descriptive scope, a consumer survey and interviews with store owners were conducted to detect changes in purchasing behavior and the competitiveness of the retail sector. The results show that the expansion of supermarkets has led to a reduction in the frequency of visits to neighborhood businesses, primarily driven by a preference for lower prices and a wider variety of products. The study shows that neighborhood stores retain significant competitive advantages, such as personalized service, customer proximity, and the availability of fresh products aspects highly valued by a significant portion of consumers. In conclusion, while discount supermarkets exert increasing competitive pressure, the survival of small businesses depends on their ability to adapt through collaborative strategies, differentiated personalized service, strengthened customer relationships, and the implementation of actions that contribute to their long-term economic sustainability in an increasingly competitive market and local economy.