Redes sociales, productividad y calidad de vida de estudiantes universitarios en Guayaquil

Abstract

The integration of virtual environments into the daily activities of advanced students has reorganized their learning methods, how they stay punctual, and how they manage their emotions. This research project focuses on studying the relationship between the use of digital platforms, the fulfillment of academic obligations, and the overall well-being of the student population at the University of Guayaquil. The research acknowledges a paradox inherent in these tools, as they serve as both a source of support and a distraction for personal balance. A quantitative, descriptive, and cross- sectional methodological design was applied, with data obtained from a total of 384 individuals using structured instruments. The findings indicate that social networks facilitate functions such as job searching, but their excessive use is associated with cognitive fatigue and high levels of stress. The study concludes by calling for institutional guidelines that support the creation of a culture of selective disconnection and self-regulation to maintain student well-being without compromising the potential of the digital environment.