Impacto de la inteligencia artificial en la toma de decisiones empresariales en el sector industrial

Abstract

Digitalization and the digital economy have revolutionized the business sector and are driving organizations to adopt technologies such as artificial intelligence (AI). However, in Latin American countries like Ecuador, its adoption is still in its early stages. Therefore, the purpose of this research was to determine how AI affects decision-making in companies within the industrial sector, with the aim of identifying how these technologies impact operational effectiveness, organizational strategy, and the improvement of production processes. The study was conducted using a questionnaire with 13 questions, which were answered by 393 workers in Guayaquil. A non-experimental, cross-sectional sampling method was used to explain the relationship between AI and business management processes. Descriptive techniques were employed to analyze the results. The study highlights that users perceive AI as contributing to a reduction in operating costs by optimizing resource use and minimizing rework, although the economic benefits may be gradual. Participants demonstrated moderate and neutral confidence in this technology, maintaining human oversight in decision-making, reflecting a cautious and responsible approach. AI is establishing itself as an essential factor for business competitiveness, as it strengthens decision-making, increases operational efficiency, and improves organizational responsiveness, becoming a key element for the sustainability and evolution of the industry.