Memoria sonora: podcast narrativo desde el diseño multimedia sobre los diálogos por la paz durante el paro nacional de junio de 2022 en Ecuador

Abstract

This development research presents the creation process of the transmedia narrative podcast series Memoria Sonora, which seeks to reclaim collective memory surrounding the Peace Dialogues during the National Strike of June 2022 in Ecuador. The project is framed within #MinkaTransmedia, a digital art and communication platform aimed at constructing collective memory of social mobilization. The initiative emerges as a response to the media invisibilization of democratic consensus-building processes during the strike, as dominant coverage focused primarily on conflict, leaving a gap in collective memory formation. A qualitative methodology with a narrative design was applied, structured into four phases: systematization of process archives, testimonial documentation through in-depth interviews with experts on the events, technical production integrating testimonies and sound archives, and multilevel validation of the final product. Concept validation was conducted through a survey administered to 66 individuals from the target audience, mainly young people aged 16 to 24. As a result, Memoria Sonora was developed as a transmedia platform that integrates sound content, interactive web design, and Andean symbolism to preserve testimonies of the Peace Dialogues, becoming a strategic component of the MinkaTransmedia ecosystem that democratizes access to collective memory through differentiated immersive experiences.