Diseño de estrategias de neuromarketing para incrementar el nivel de ventas en una empresa Retail

Abstract

This study aims to design neuromarketing strategies to increase the level of sales in a retail sector company in Ecuador. The research is based on the analysis of consumer behavior and how sensory and emotional stimuli influence purchasing decisions. A mixed methodological approach was used, and the results show that sensory elements positively influence the shopping experience and customer dwell time in the store. Based on these findings, sensory marketing strategies and emotional branding campaigns are proposed. The implementation of these strategies helps strengthen the connection between the customer and the brand and contributes to increased sales.