Análisis de las deficiencias logísticas y su impacto en la competitividad de las rosas ecuatorianas en el mercado americano

Abstract

The research analyzes how logistical limitations affect the competitiveness of Ecuadorian roses in the U.S. market, focusing on Cayambe and Tabacundo, key areas due to their economic contribution, employment generation, and regional development. The export of this product depends on a complex logistics chain that includes cultivation, post-harvest handling, packaging, refrigeration, land transportation, customs procedures, and air shipment. Any failure in these stages can compromise quality, increase costs, cause losses, and damage exporters’ reputation, especially during peak demand seasons. The study identifies issues such as inadequate infrastructure, high logistics costs, bureaucratic customs processes, and limited product traceability. As a result, it proposes improving these processes to reduce inefficiencies and strengthen competitiveness, not only in the U.S. market but also internationally, thereby boosting economic growth and creating more employment opportunities in the region.