Implementación de estrategias participativas para la comunicación comunitaria dentro del barrio San José en Puerto Hondo

Abstract

This work was developed during community service projects in the San Jose neighborhood of Puerto Hondo, and under the research focus of implementing participatory strategies to strengthen community communication, It´s objective was analyze how the implemented strategies impact social participation and sustainable development of the territory. The methodology employed was a qualitive systematization with a narrative-critical approach, utilizing various techniques and instruments such as a filed note, interviews/surveys, community SWOT analysis, and participant observation, which facilitated the comparison of information within this framework. An increase in family participation in dialogue spaces was achieved, along with the recognition of internal and external communication as a key element for rebuilding the social fabric. The conclusion reached were that community communication functions as a psychosocial resource for addressing various problems within a community; community participation is a strengthened when residents are involved in the design of activities and their knowledge is recognized; and systematization proved to be a valid analytical tool for the theoretical and practical articulation achieved. The recommendations are aimed at consolidating alliances with neighborhood leaders, making activity schedules more flexible for the various training session, events and projects carried out in the sector, and strengthening leadership processes.