Habilidades empresariales y gerenciales como factor clave para el éxito de pequeñas empresas comerciales de Quito

Abstract

This research analyzes the entrepreneurial and managerial skills of small business owners in Quito, highlighting their importance for sustainability, productivity, and organizational growth. The study is justified by the need to strengthen administrative, financial, and strategic management in the face of technological changes and market dynamics. The overall objective was to identify the level of development of these skills and the factors that influence business performance. Specific objectives included analyzing financial management, the use of technological tools, commercial strategies, and perceptions of management skills. The research was conducted using a mixed-method approach and descriptive scope, employing surveys and interviews. The sample consisted of 95 managers of small businesses in Quito. The results showed greater use of technological tools and electronic payments, although the need to strengthen innovation, leadership, and training was identified.