La convergencia de noticias en Instagram y X frente a medios tradicionales

Abstract

This research analyzes media convergence in the consumption and production of new son digital platforms, specifically Instagram and X, through a comparative examination of the content published by Teleamazonas and GK. Teleamazonas is considered as a traditional media outlet, while GK is approached as a native digital medium. The content selected corresponds to the national strike that took place in Ecuador between September and October 2025. The research is theoretically grounded in Jenkins concept of media convergence, Scolari´s reflections on the transformation of the media ecosystem, and the framing approach as an analytical tool for undestanding information constuction. Methodologically, a comparative content analysis with a qualitative approach was applied. This analysis focused on visual, narrative, and editorial elements present in the selected publications, considering factors such as typography, color palette, framing, the presence or absence of social actors, language use, visual composition, and graphic resources. The objective was to identify patterns, similarities, and differences in the representation of the event. The results show that although both media operate on the same social platforms and address the same topic, they employ different editorial logics. Teleamazonas tends to construct its narrative around immediacy and the rapid progression of events, while GK adopts a strategy centered on explanation and contextualization of the facts. Likewise, the study reveals that visual construction plays a key role in meaning-making, and that both the presence and absence of communicative elements constitute relevant information. In conclusion, social networks are not merely unidirectional channels of dissemination; rather, they function as spaces where journalistic practices are redefined, along with the relationship between media and audiences.