Análisis de la aplicación de prácticas de responsabilidad social empresarial en las PYMES del sector de servicios de Maquinaria pesada de la ciudad de Cuenca

Abstract

This research aimed to analyze the implementation of RSE in within the heavy machinery services sector in Cuenca, Ecuador. In an environment characterized by high competitiveness and growing social awareness, has become a strategic element for sustainability and corporate reputation. However, face challenges in structuring and measuring the application of these practices. A mixed-methods approach was adopted, combining qualitative and quantitative methodologies. Structured surveys and semi-structured interviews were conducted. Statistical tools and analytical techniques were employed to examine stakeholder perceptions and evaluate the relationship between actions and reputation. The findings seek to contribute to a greater understanding of the strategic value of and serve as a guide for developing sustainable practices.