Análisis del uso de herramientas de inteligencia de negocios para la toma de decisiones en empresas del sector Solanda, Quito (2024–2025)

Abstract

In a business context marked by digital transformation, business intelligence tools have become a key resource for improving organizational competitiveness. This study analyzes the use of business intelligence tools in companies in the Solanda-Quito sector during the period 2024–2025. The research employs a cross-sectional design, collecting data at a single point in time to obtain an overview of the level of adoption and use of BI tools in the sector. The study adopts a descriptive, correlational, and explanatory approach, allowing for the identification of the most frequently used BI tools, an analysis of the relationship between their implementation and decision-making, and an explanation of how their use contributes to improving business competitiveness. Data collection involved surveys administered to representatives of companies in the sector, obtaining information on the level of adoption, perceived benefits, and limitations in the implementation of these tools. The results show that, although most companies recognize the importance of business intelligence for optimizing processes and improving the accuracy of decision-making, its adoption remains limited due to factors such as a lack of familiarity with the tools, company size, and a shortage of trained personnel. Furthermore, it was found that companies that do use tools like Power BI, Tableau, and Qlik Sense are able to access information more quickly, which strengthens their analytical capabilities and competitive performance.