Diseño de un libro educativo con realidad aumentada para poner en valor la cultura Saraguro

Abstract

This graduation project proposes the development of an educational book illustrated with augmented reality to promote Saraguro culture among audiences interested in indigenous heritage. Using a convergent-parallel hybrid approach, it integrates phases of contextual analysis, multimedia design, technological development, and pedagogical evaluation. The material combines illustrations, 3D models, animations, audio, and narrative, providing an immersive and interactive experience that highlights traditional textiles, rituals, and the Andean worldview. Its design is based on multimedia learning theory, cognitive load, and Gestalt psychology, optimizing cultural understanding and retention. Augmented reality is expected to increase motivation, improve content retention, and strengthen the cultural identity of Saraguro students. The project represents an innovative teaching resource that combines technology and heritage, promoting intergenerational transmission and serving as a replicable model for other Andean indigenous communities.