“Serie de podcasts: El rol social del comunicador/a en la era de la IA”

Abstract

This thesis arises from the design and production of a podcast series entitled 'So, Where To Next?', whose purpose is to reflect on the social role of the communicator in the era of artificial intelligence. Based on the experiences of social communicators, the research aims to identify the main challenges and transformations that communication professionals face in light of the advancement of new technologies. The research is conducted from a qualitative approach, under a criticalinterpretative perspective, which allows for visualizing the experiences, challenges, and emerging lessons that social communicators encounter in the exercise of their professional work. The methodological process was carried out through semi-structured interviews, a technique that allowed for specifying the thematic axes necessary for the analysis. The interviews were conducted with six social communicators, including journalists, professors, and graduates of the Universidad Politécnica Salesiana, each with at least five years of work experience. The information collected highlighted changes in content creation, the production of audiovisual and journalistic material, as well as the evolving social role of the communicator as a mediator and critical actor. As a result of the study, eight podcast episodes were created that discuss the professional paths of the interviewees, the challenges social communicators face in the era of artificial intelligence, and the skills that contemporary times require future professionals to develop. Ultimately, this work contributes to continuous training and situational critical thinking.