Evaluación del impacto económico y comercial en el mercado ecuatoriano generado por la exportación del producto Snacks a base de banano (Chifles P.A: 2008.99.90.009) al mercado de EE.UU. en el periodo 2020-2024 y su proyección para los próximos cinco años

Abstract

The growth in exports of products such as bananas and their derivatives has been quite positively received in the international market, driving the development of the sectors dedicated to their production. This study aims to determine the economic and commercial impact on the Ecuadorian market generated by the export of banana-based snacks (chifles) to the United States between 2020 and 2024. This article is developed based on a qualitative research approach with a nonexperimental descriptive documentary design, using instruments such as interviews to understand the reality of producers dedicated to this activity. Information was also collected from studies, reports, and official documents that contain data contributing to this research. The results indicate that over the past five years, exports have increased to markets such as the United States, Europe, and Asia. However, official documents do not provide detailed data on this activity, which should be included in non-oil exports such as processed bananas. It is also highlighted that this activity has generated new sources of employment, opened new international markets, and recognized the product as a nutritious and healthy snack. Exporters encounter significant barriers, including insufficient training, limited investment in infrastructure, restrictive trade agreements and tariff policies, inadequate financing, and a lack of trade incentives. Statistical analysis indicates that trade liberalization and economic policies affecting the Ecuadorian market for banana-based snacks (chifles) directly influence national economic growth. Consequently, targeted support for sectors engaged in this industry is essential.