Desarrollo de una landing page interactiva para la preservación digital de la cultura de los indígenas Zápara, en la Amazonía ecuatoriana

Abstract

The following integrative project addresses the growing loss of ancestral knowledge, traditions and worldview of the Zápara indigenous people, given by globalization, ethnocide, as well as the lack of visibility in digital environments. In order to contribute to the preservation of the culture, we propose the development of an interactive landing page that achieves the preservation of this in a digital environment using multimedia tools. In order to obtain the aforementioned, a qualitative methodology was used through interviews and a documentary review, with the purpose of understanding the Zápara culture in depth. For the development of the landing page, a style guide was developed to dictate the appropriate guidelines to be used such as typography, name, colorimetry that would correctly identify the Zápara nationality, on the other hand, the content was organized under the layout phase and finally the resources were integrated in which each procedure, sketching, concepts and images used are evidenced in detail. The final product consists of a landing page that combines various resources such as illustrations, audios, stories about their oneiric worldview, iconography and finally the use of augmented reality to connect with the user and become an educational and immersive experience. The final product consists of a landing page that combines various resources such as illustrations, audios, stories about their oneiric cosmovision, iconography and finally the use of augmented reality to connect with the user and become an educational and immersive experience. This project notes that the use of digital tools helps to create accessible and dynamic spaces contributing to digital preservation and in turn strengthens cultural identity.