Estrategias para impulsar la competitividad y sostenibilidad de las PYMES del sector agroindustrial

Abstract

This study analyzes SMEs in the agro-industrial sector as a strategic component for strengthening competitiveness and sustainability at both local and national levels. The research proposes strategies based on new technologies to optimize production processes, reduce reliance on manual activities, and improve efficiency in inventory management, marketing, and traceability. A mixed-methods approach was employed, including surveys of 30 SMEs and interviews with sector experts, which revealed uneven progress in digitalization, with significant gaps in technological infrastructure and staff training. Nevertheless, a positive attitude toward technology adoption was evident as a tool to enhance competitiveness and support business sustainability. The results indicate that the implementation of digital technologies, such as real-time monitoring systems and automated management tools, contributes to both resource optimization and environmental sustainability, aligning with the stated objectives. It is concluded that the development of technological strategies, combined with public policies and training programs, is a key factor for improving the long-term competitiveness and sustainability of agro-industrial SMEs.